Watchlist

Accounts and recurring topic research

The Watchlist lets you track competitor accounts and monitor specific topics over time. It has two sub-tabs: Accounts and Topics.

Accounts tab

Track competitor social media accounts to monitor their activity and compare performance.

• Add competitors — Enter competitor account URLs or handles to start tracking.
• Auto-sync — Competitor data refreshes automatically on a schedule.
• Burn alerts — Get notified when a competitor's engagement spikes or exceeds thresholds you set.
• Gap analysis — Compare your performance metrics against tracked competitors to identify opportunities.

Topics tab

Keep keywords and recurring research topics in one list. Keywords also boost matching Discover results; topics retain the latest scan and the change from the prior result.

• Add keywords or topics — Choose the sources for each item. New items start inactive, so adding one never starts recurring usage by itself.
• Manual sync — Scan one item or every active item. A review shows the current maximum charge before any provider is called.
• Diff detection — Each item shows new and removed signals compared with its prior result.
• Shared schedule — One schedule scans every active keyword and topic. It can be paused here or in Automations.
• Spend ceiling — Scheduled scans stop before provider work whenever the current estimate exceeds the amount you approved.