Watchlist

Competitor Tracking

The Watchlist lets you track competitor accounts and monitor specific topics over time. It has two sub-tabs: Accounts and Topics.

Accounts tab

Track competitor social media accounts to monitor their activity and compare performance.

• Add competitors — Enter competitor account URLs or handles to start tracking.
• Auto-sync — Competitor data refreshes automatically on a schedule.
• Burn alerts — Get notified when a competitor's engagement spikes or exceeds thresholds you set.
• Gap analysis — Compare your performance metrics against tracked competitors to identify opportunities.

Topics tab

Monitor specific topics using the trend discovery pipeline on a recurring schedule.

• Add topics — Define topics to monitor. Each topic runs through the trend discovery pipeline independently.
• Manual sync — Run a topic scan immediately with the "Sync Now" button.
• Diff detection — The system highlights new or changed trends since the last scan.
• Auto-monitor — Optionally enable scheduled monitoring per topic. This is off by default.