Discover

Research and saved signals

Discover is where you find what is moving across the internet and turn the strongest signals into content for your synfluencer. It monitors over a dozen platforms and surfaces rising conversations with real angles — not just topic labels. Because discovery feeds the same persona layer as the rest of the product, the brief stays connected to the voice and workflow you want to run.

How to access

Click Discover in the left sidebar. Requires an active synfluencer to be selected.

Key features

Five focused tabs separate Trends, RSS, Your world, Watchlist, and Campaigns so each research job keeps its own controls and history.
Two trend-research methods — Across sources compares evidence across the selected platforms. TikTok outliers searches TikTok for each topic you enter and shows videos performing at least twice as well as the median of that creator's preceding posts, when at least five earlier posts are available.
Topic first, profile aligned — Enter one topic or separate topics with commas. Synfluencer searches each independently, then ranks, merges, and deduplicates the results into one saved discovery. If the field is blank, each saved interest is searched independently; the niche is the final fallback. The niche, audience, strategy, and voice still shape the content angle after research.
Multi-platform scanning — Discovers trends from X, Reddit, TikTok, Instagram, YouTube, Hacker News, Pinterest, Bluesky, Threads, GitHub, LinkedIn, StockTwits, the Web, and Polymarket. StockTwits only contributes on ticker/crypto topics. An opt-in Jobs source (hiring signals from public careers boards) is off by default — turn it on per search when you want hiring-trend context.
Source and date configuration — Across sources defaults to the current week and every source except Jobs. TikTok outliers offers explained 7-, 14-, and 30-day candidate windows and recommends 14 days as the balance between freshness and a credible candidate pool. Earlier posts can still be used only to establish each creator's normal-view baseline.
Trend cards — Each discovered trend shows a title, relevance summary, engagement metrics, and the source platforms where it appeared. A platform content bar shows platform-specific captions and hashtags.
Review before generation — Creating from one trend, several trends, RSS articles, or synthesized RSS results opens the same draft-setup review sheet before any AI work begins. Choose an intent, the exact draft destinations, and any optional additions, then review the charge hint before confirming. Connected destinations are selected first; a profile with no connected account starts with none. Every supported platform remains available, and an unconnected destination is labeled Draft only.
Optional additions stay optional — Blog, Newsletter, Hashtags, Video script, and Source link are separate additions and all start off. Source link appends the primary source URL to supported posts only when selected; X remains link-free. A bulk choice applies to every selected trend or article. The Regenerate and Increase Quality dialogs include a Long Post format button (visible when the X Premium toggle is on) to force an ~800-char single X post instead of a thread.
From your own material — Custom text, X posts, YouTube videos, webpages, documents, and recordings now start in Create → From Source. Discover remains focused on researched signals.
Draft first, connect later — Connections control delivery, not creation. Build and approve a platform-specific content bank before a client grants account access, then connect that destination when it is ready to schedule or publish.
Saved discoveries — Save trend runs for later. You can regenerate content from saved discoveries or delete them.
Comparison mode — When the system detects a VS or comparison topic, it activates comparison mode for side-by-side analysis.
Best Takes — Shows humor-scored viral quotes from the trending conversation when available.
Deep Research is an optional expanded research pass that adds context and analysis before content generation.
Campaigns organizes researched opportunities around a specific campaign without mixing that work into one-off trend runs.
RSS tab — A second tab alongside Trends. Add RSS feed URLs for sites you care about (per synfluencer; saved server-side with add/edit/delete), pick a date range (Today / This week / 2 Weeks / Month / Custom), and click Fetch latest news to pull every article published in that range across all your feeds. The articles are run through the same synthesis pipeline as Trends, so results land as trend cards with source URLs back to the originating articles. A separate “Articles fetched (N)” panel lets you multi-select specific articles and pipe them into the same brief flow as Trends, with author / publish date / body excerpt added to the brief context. Past fetches are saved per synfluencer so you can reload a recent run instead of re-fetching. The final customer charge is recorded in Account → Usage.
Selecting N articles and clicking Review draft setup prepares N independent drafts, one per article. The review sheet lets you apply Auto or one specific intent to every selected article, choose draft destinations, and add Blog, Newsletter, Hashtags, Video script, or Source link only when you need them. Each saved draft receives a short editorial title generated from the article; the feed name, original headline, date, URL, and excerpt remain attached as source context instead of being pasted into the card title. Nothing is generated until you confirm. The Today range pulls articles from the last 24 hours and is the default when you open the tab. The RSS feeds list is collapsible — click the chevron to expand it. Synthesized trend cards use the same selection and review flow before one content task is queued per chosen trend.

Step-by-step

Click Discover in the sidebar.
Choose Across sources or TikTok outliers, then enter one timely topic or separate multiple topics with commas. Leave the field blank only when you want each saved interest searched separately or the niche fallback.
Customize the selected sources and date range. For TikTok outliers, read the 7/14/30-day explanation and choose the candidate window that matches the topic's pace.
Click Discover to start the trend scan.
Review the trend cards. Each shows why the topic is relevant now and includes engagement data.
Select trends you want to create content from using the checkboxes.
Click Create content for one trend or use the bulk action for several. Review the intent, draft destinations, optional Blog, Newsletter, Hashtags, Video script, and Source link additions, and charge hint before confirming.
Generated content moves to your approval queue for review before publishing.
For a custom topic, X link, YouTube video, webpage, document, or recording, open Create → From Source.

Choosing an intent

When you generate content from a trend, first choose the job the post should do. The intent picker appears in the review sheet before a paid generation and inside the Regenerate / Improve dialog on each content card. Auto is the default and chooses the strongest fit independently for each selected item. Some intents then reveal an optional Shape field when you want to control the structure as well.

Every intent stays grounded in the selected source and the profile's approved Persona, Brand, and Voice Library examples. Synfluencer tests structurally different hooks, rejects reusable AI-sounding lines, and aims to earn a natural share, save, reply, or follow through useful, surprising, emotional, or highly recognizable writing rather than engagement bait.

The full categorized Create/Discover list, every intent's purpose, the optional Shape choices, and the separate response list are documented in Intents & shapes. Promote is unavailable until the profile has product context; Synfluencer does not silently substitute another intent.

When multiple trends are selected and you use Auto, each trend is classified independently. If you pick a specific intent, it applies to every selected trend. Niche authority is optional for every intent — the model only leans on domain expertise when the trend benefits from it.

Evergreen discovery can be toggled on to automatically run trend scans on a schedule. You can also set up automated discovery from the Automations page.

FAQ

Will Discover add my profile niche to the topic I enter?

No. Each entered comma-separated topic is a complete, independent retrieval query. If the field is blank, Discover searches each saved interest independently and uses the profile niche only when no interests exist. Profile context shapes the content direction only after evidence is retrieved.

Which TikTok outlier window should I choose?

Start with the recommended 14-day window. Use 7 days for launches, breaking news, and fast-moving topics; use 30 days for slower or narrower niches. The window limits candidate videos, while older preceding posts may still establish a creator's normal-view baseline.

How often should I run discovery?

It depends on your posting frequency. For daily posting, running discovery once or twice a day keeps your content pipeline fresh. For weekly posting, a few runs per week is sufficient.

Can I choose specific topics to watch?

Yes. Use the Watchlist feature to monitor specific topics on a schedule. See the Watchlist section for details.

What is the platform content bar?

The row of platform tabs below each trend card. Click a platform tab to see the caption and hashtags generated specifically for that channel.

Why does my X or Bluesky content come out as a single post instead of a thread?

X, Bluesky, and Threads now default to single posts — punchy, self-contained takes that typically get more reach than threads. The generator only chooses a thread when the topic is genuinely story-shaped (a narrative arc, a step-by-step, or a multi-part topic with three or more distinct beats). You can override the format per-post in the content approval editor if you prefer a thread. If your X account has X Premium, a Long Post option also appears in the Regenerate and Increase Quality dialogs — it targets ~800 characters as a single post (only the first ~280 are shown before “Show more”). Hashtags on these platforms also default to zero (or at most one or two when a tag is a genuine searchable topic) — X's algorithm reads post text semantically and penalises hashtag stacking.

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