Observatory

Trend Discovery

The Observatory is where you discover what is trending across the internet and turn those trends into content for your synfluencer. It monitors over a dozen platforms and surfaces rising conversations with real angles — not just topic labels. Because discovery feeds the same persona layer as the rest of the product, the brief stays connected to the voice and workflow you want to run.

How to access

Click Observatory in the left sidebar. Requires an active synfluencer to be selected.

Key features

• Multi-platform scanning — Discovers trends from X, Reddit, TikTok, Instagram, YouTube, Hacker News, Pinterest, Bluesky, Threads, GitHub, the Web, and Polymarket.
• Source configuration — Choose which platforms to scan and filter by date range. Default range is the current week.
• Trend cards — Each discovered trend shows a title, relevance summary, engagement metrics, and the source platforms where it appeared. A platform content bar shows platform-specific captions and hashtags.
• Content creation from trends — Select one or more trends and generate content directly. The Content Creator agent drafts platform-specific captions, hashtags, and formatting.
• Custom briefs — Write your own brief instead of selecting a trend, and the agents will generate content from your description.
• Tweet-to-brief — Paste an X/Twitter link and click Fetch to have AI generate a content brief from the tweet. The brief captures the core topic and frames it as a content opportunity for your synfluencer's niche and voice. Usage is tracked as tweet_to_brief.
• URL-to-brief — Paste any article, blog, or docs URL and click Fetch. The page is extracted via a multi-tier fallback chain (Parallel AI → Tavily extract → Tavily search → Perplexity Sonar → Brave → generic fetch as last resort), then summarized into a brief in your synfluencer's voice. Usage is tracked as url_to_brief.
• Connected-platform scoping — Briefs only generate content for platforms your synfluencer is actually connected to (the Upload-Post handles you've linked). Disconnected platforms in your request list are filtered out automatically.
• Saved discoveries — Save trend runs for later. You can regenerate content from saved discoveries or delete them.
• Comparison mode — When the system detects a VS or comparison topic, it activates comparison mode for side-by-side analysis.
• Best Takes — Shows humor-scored viral quotes from the trending conversation when available.
• Deep Research — Optional toggle that enriches trend analysis with Perplexity-powered deep research before generating content. When enabled, each trend receives additional context and analysis beyond the initial scan.

Step-by-step

1. Click Observatory in the sidebar.
2. Configure your sources — select which platforms to scan and set the date range.
3. Click Discover to start the trend scan.
4. Review the trend cards. Each shows why the topic is relevant now and includes engagement data.
5. Select trends you want to create content from using the checkboxes.
6. Click Create Content to generate drafts from your selected trends.
7. Generated content moves to your approval queue for review before publishing.
8. Alternatively, click Create from Brief to write a custom topic or paste an X link — this runs as a background task via the Task Manager.

Choosing an intent

When you generate content from a trend, pick the “shape” the post should take. The intent dropdown appears above the trend results list (for batch generate) and inside the Regenerate / Improve dialog on each content card. A short description shows under the dropdown so you know what the selected value does.

• Auto — the default; the system classifies each selected trend independently and picks an intent based on the trend itself.
• Explain — neutral, structural breakdown. Best when the audience needs context.
• Hot take — committed POV. Best when you have a strong opinion.
• Contrarian — push back on the prevailing take. Best when there's a clear consensus to react against.
• Narrative — personal story or analogy. Best when you've lived through something like this.
• Riff — playful, lateral. Best for memes and culturally light trends.

When multiple trends are selected and you use Auto, each trend is classified independently. If you pick a specific intent, it applies to every selected trend. Niche authority is optional for every intent — the model only leans on domain expertise when the trend benefits from it.

FAQ